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The power of words, as a cycle...

I read Max Barry’s novel Lexicon 2-3 years ago. It was a fascinating read about an exclusive, secretive school where students are taught to harness the hidden power of language to manipulate the min...


The Mann Ki Baat marvel...

Without getting into the good, bad, right or wrong of the Narendra Modi Government, one thing I’m massively impressed with is his communication strategy. I wrote about one facet of it, in 2014 (Is t...


Stars – from TV to movies to...

We still fondly recall that Shah Rukh Khan started with television (Fauji) and then became a superstar in films. Then, for the longest time, moving from TV to films was the norm. Even today, we talk o...


Smartphones as a brand-agnosti...

I’m hugely into science fiction. Or, as the current terminology goes in the US, ‘I’m bigly into sci-fi’. Across books I listen to (audiobooks is my favorite mode of book ‘consumption’ give...

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