Innovative Marketing Techniques

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• Paanchvi Pass - SRK on your car

  7 Aug 08, 7:53 AM

  My good friend Nirav shared his experience with Shahrukh Khan's Paanchvi Pass*. No, he didn't watch the show but was involved in a great Viral gimmick. In his o...

  

• New mail id, yet again!!

  8 Jul 08, 8:46 AM

  Yahoo’s newly launched ymail/rocketmail has gone viral with kaunhoonmain. The only reason to get a new mail id is that you haven't got your chosen id in earli...

  

• Pepsi vs Nescafe - Who is Cooler

  1 Jul 08, 9:33 AM

  Image Source - Fundivision Both have branding on the building rooftops, but did you even notice Pepsi in this photograph. I like, do you?...

  

• Social Networks - Friend vs Follow vs Fan

  5 May 08, 12:17 AM

  This blog is a result of an interesting discussion with Nithya of Muziboo fame. Muziboo is a young startup, which reaches out to the musician in everyone. Final...

  

• Honda Accord - You could just get beaten

  8 Apr 08, 8:38 PM

  Its creative hell to better ads like the original Honda Accord ad. This one comes close with a simple message, communicated effectively - "Honda loves solving p...

  

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