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It’s not creative unless it gels – s...

David Ogilvy had quoted the advertising mantra of Benton & Bowles ‘it’s not creative unless it sells’ in his iconic book on advertising, and it became inseparably associated with him. One of...


How not to judge creative OR death by co...

When you start something new, you learn a great deal by trial and error. You make mistakes and then you figure out the right way or someone teaches you. Sometimes, certain mistakes take longer to spot...


Anyone notice the father headbutting the...

The film is perfectly medicore except for a lively bit of headbutting that the father does with the child right at the end. A shot that should have been a natural scene of a mother and father hugging...


Your best creative ideas are 3 absurdly...

These three steps might appear over-simplistic at first glance, but follow them sincerely and you will bring out your best creative ideas. You’ll have to be totally honest and objective about it all...

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