An interactive style of writing will help you gain readers, but steer clear of SMS lingo if you want to be taken seriously.
Use technology - Social plugins and SEO tools are a great thing to market your blog or a blog post. If you do not know about it, then learn it. It helps you reach out your audience in a better way and also improves the ranking of your blog.
Respond with personalised comments rather than a generic Thank You. Fostering a conversation helps build the credibility of your blog!