Originality - Focus more on the originality of content and on a consistent basis. It is a habit you will need to cultivate.
Bloggers are writers. Even if you're into photography, video making or sketching and drawing.. and are blogging about those skills, you need to write well.
E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.