Choose a template that suits your blog content. It not only adds to the blog's beauty but will also accentuate the content well. Bad design is always a put-off to readers.
E-commerce bloggers must carefully write keeping their audience in mind. Everything you post on your blog will speak for your product or service. Your interaction with bloggers in comments and otherwise will give you a direction.
Expressing something is the trick. Getting into reader's shoes matters as we write.