Content is the king - In the blogging world so diverse and big, you need to establish yourself with a distinction. the only road to it is good, original and valuable content. Be creative, different and surprise your readers once in a while.
Write something useful for yours reader. Share a relevant piece of information, an event update or a hack that makes a task simpler.
Be clear about your goals for blogging. Maintaining a blog is laborious. And your goals will keep you motivate!