Grammar - Depending on the language you use, blogging just makes it imperative that you are reasonably good with your grammar skills and proficiency if not a master. Remember your audience is a mix of both; the ones who are experts and the ones who are not.
A new blog should not add to the existing noise in the blogosphere. Do something outstanding to get noticed.
Write something useful for yours reader. Share a relevant piece of information, an event update or a hack that makes a task simpler.