1 per day: If you have just started blogging, then writing consistently might take time. So set a target to have 1 post per day that is well researched.
Use technology - Social plugins and SEO tools are a great thing to market your blog or a blog post. If you do not know about it, then learn it. It helps you reach out your audience in a better way and also improves the ranking of your blog.
Use simple vocabulary. Important is to reach their hearts not testing their literary skills.