Content is the king - In the blogging world so diverse and big, you need to establish yourself with a distinction. the only road to it is good, original and valuable content. Be creative, different and surprise your readers once in a while.
Listicles are for E-commerce bloggers. Write the top 10's for your products/services. It could be benefits, features, place or anything else. It helps your audience grasp information quickly.
Audience quest: Pay attention to what your audience is asking and give them what they are looking for in your blog. Whether it is content or questions, make it interesting.