Presentation is as important as good content. Have attractive pictures, fonts, etc. on your blog to hook the reader.
Be clear about your goals for blogging. Maintaining a blog is laborious. And your goals will keep you motivate!
Keep your posts simple! Do not try to impress anyone. be yourself! Visit other blogs which might interest you, take part in conversations or simply put your two cents for others to read and follow you back to your blog.