Use technology - Social plugins and SEO tools are a great thing to market your blog or a blog post. If you do not know about it, then learn it. It helps you reach out your audience in a better way and also improves the ranking of your blog.
Write for Google and no one follows, Write for People and Google follows.
An interactive style of writing will help you gain readers, but steer clear of SMS lingo if you want to be taken seriously.