Don't just type, talk to your audience. Blogging is way big a market on internet and people will like you if you do more than just providing information. Suggest, express, appreciate, criticize and have an opinion to build a relativity to a like minded audience. Make them feel that their visit to your blog matters to you.
Write guest blogs for others and have guest bloggers on your blog to increase your audience.
Engage readers with well-researched and creative blog posts. At the end of it ask questions or feedback from them.