Listicles are for E-commerce bloggers. Write the top 10's for your products/services. It could be benefits, features, place or anything else. It helps your audience grasp information quickly.
Search engines don't spare any blogger. E-commerce bloggers must keep in mind the search engines in mind while writing blog posts. SEO friendly writing improves the search of your blog content.
E-commerce bloggers must carefully write keeping their audience in mind. Everything you post on your blog will speak for your product or service. Your interaction with bloggers in comments and otherwise will give you a direction.