Blogging is a must for artists, a great way to display your work, connect with your prospective buyers and collectors!
Image speak - A lot of bloggers tend to ignore this, but the images on your blog speak a lot for what you write. Use good quality images and make sure they express your written stuff in utmost simplicity yet precision.
Interact with your readers! Reply to their comments, emails and queries. Acknowledging your reader will make them come back to your blog again and again.