Expressing something is the trick. Getting into reader's shoes matters as we write.
Blogging is more about you writing your experiences than what readers want to read. To get the right audience, follow your heart and write what you actually go through.
E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.
It was lovely knowing your takeaways from 2017. Now, let us hear your wishes for 2018. Aren't we all looking at the new year with love and hope? It is better to write down and then refer to it regularly if you really care about them.