Blogging is a must for artists, a great way to display your work, connect with your prospective buyers and collectors!
Recommend content is advisable for E-commerce bloggers. For e.g. Recommended books. A buyer will want to know what more is there in store for him/her.
Don't just type, talk to your audience. Blogging is way big a market on internet and people will like you if you do more than just providing information. Suggest, express, appreciate, criticize and have an opinion to build a relativity to a like minded audience. Make them feel that their visit to your blog matters to you.