Don't just type, talk to your audience. Blogging is way big a market on internet and people will like you if you do more than just providing information. Suggest, express, appreciate, criticize and have an opinion to build a relativity to a like minded audience. Make them feel that their visit to your blog matters to you.
For E-commerce bloggers, it is essential to define your audience and take worthy steps to reach out to them. This will be the sole determinant of your marketing plan.
Be clear about your goals for blogging. Maintaining a blog is laborious. And your goals will keep you motivate!