E-commerce bloggers must carefully write keeping their audience in mind. Everything you post on your blog will speak for your product or service. Your interaction with bloggers in comments and otherwise will give you a direction.
Tutorials: For Business Blogs, have tutorials that teach your customers how to use the product/service, what are the features of the product/service and keep your customer views open for them to read.
For E-commerce bloggers, it is essential to define your audience and take worthy steps to reach out to them. This will be the sole determinant of your marketing plan.