Audio Copy - Making an audio copy of a blog post is a great way to market your content. You can use it to share on a podcast feed. It is easy, fun and mobile.
Its not just good content that matters, presentation of post is very important too. Have attractive pictures, fonts etc to hook the readers.
E-commerce bloggers must carefully write keeping their audience in mind. Everything you post on your blog will speak for your product or service. Your interaction with bloggers in comments and otherwise will give you a direction.