Grammar - Depending on the language you use, blogging just makes it imperative that you are reasonably good with your grammar skills and proficiency if not a master. Remember your audience is a mix of both; the ones who are experts and the ones who are not.
Choose a template that suits your blog content. It not only adds to the blog's beauty but will also accentuate the content well. Bad design is always a put-off to readers.
Listicles are for E-commerce bloggers. Write the top 10's for your products/services. It could be benefits, features, place or anything else. It helps your audience grasp information quickly.