Write from your heart! Be original and make an impression!
Avoid using SMS abbreviations in blog post and at least run the post through a spell-check in MS-Word before publishing. If the bloggers cannot take the time out to write proper English, why would the readers bother reading through that cryptic puzzle?
Search engines don't spare any blogger. E-commerce bloggers must keep in mind the search engines in mind while writing blog posts. SEO friendly writing improves the search of your blog content.