For Business Blogs, include product messages in your blog posts clubbed with engaging content .This increases your social shares.
Blogging is more about you writing your experiences than what readers want to read. To get the right audience, follow your heart and write what you actually go through.
Add your personality - If you are writing on a particular topic, there are a number of people who will be writing on the same topic. So you need to add that specialty to your blog to make it look different and to allow your readers to take away something that the others are not offering.