E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.
For E-commerce bloggers, it is essential to define your audience and take worthy steps to reach out to them. This will be the sole determinant of your marketing plan.
Listicles are for E-commerce bloggers. Write the top 10's for your products/services. It could be benefits, features, place or anything else. It helps your audience grasp information quickly.