Content is the king - In the blogging world so diverse and big, you need to establish yourself with a distinction. the only road to it is good, original and valuable content. Be creative, different and surprise your readers once in a while.
Blog Title: The shorter your blog title the better it is. Include keywords in your blog title and keep the mystery alive while you hint your message.
For Business Blogs, include product messages in your blog posts clubbed with engaging content .This increases your social shares.