E-commerce bloggers must carefully write keeping their audience in mind. Everything you post on your blog will speak for your product or service. Your interaction with bloggers in comments and otherwise will give you a direction.
Write guest blogs for others and have guest bloggers on your blog to widen your audience.
Post Ideas: At times you will just run out of ideas for post not sure what to do. use google and apps like Evernote to note down all that ticks in your mind. Something will surely turn into a new post.