Content is the king - In the blogging world so diverse and big, you need to establish yourself with a distinction. the only road to it is good, original and valuable content. Be creative, different and surprise your readers once in a while.
Research: Use blogs that publishes content that is based on research ans is relevant to what your topic is.
Blog Title: The shorter your blog title the better it is. Include keywords in your blog title and keep the mystery alive while you hint your message.