Remember that content is the key to a successful blog. Quality scores over quantity in getting audience to your blog.
Write with conviction. Pick a side and be bold. And if you're wrong, admit it.
Use technology - Social plugins and SEO tools are a great thing to market your blog or a blog post. If you do not know about it, then learn it. It helps you reach out your audience in a better way and also improves the ranking of your blog.