Blogging community is a virtual arena. Express yourself by blogging as well as commenting on others' posts. It highlights you and increases traffic.
Use technology - Social plugins and SEO tools are a great thing to market your blog or a blog post. If you do not know about it, then learn it. It helps you reach out your audience in a better way and also improves the ranking of your blog.
An interactive style of writing will help you gain readers, but steer clear of SMS lingo if you want to be taken seriously.