Be awesome. There's enough mediocrity out there. Stop adding to the noise and do something outstanding.
E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.
Blogging is as much about bold ideas as it is about creative expressions, Work on your language and dive into ideas fearlessly.