Don't just type, talk to your audience. Blogging is way big a market on internet and people will like you if you do more than just providing information. Suggest, express, appreciate, criticize and have an opinion to build a relativity to a like minded audience. Make them feel that their visit to your blog matters to you.
Share and give your opinions in your blog but don't be judgemental.
After completing your post, read it with a fresh eye from the perspective of a reader to check if you enjoy it or if it needs changes.