Research: Use blogs that publishes content that is based on research ans is relevant to what your topic is.
Image speak - A lot of bloggers tend to ignore this, but the images on your blog speak a lot for what you write. Use good quality images and make sure they express your written stuff in utmost simplicity yet precision.
Picture talk: Use of images attracts more eyeballs. It is humanitarian. Even if it is a data centric post or a theoretical one, have an image that speaks significantly for your post.