Share your personal experiences on your blog occasionally. It makes your posts more real and helps your readers connect with you.
Formatting - Your post need not be a circus. If you are not good with formatting, then stick to a theme that is light and descent in colors and the post layout. If you are good with trying new stuff then use that skill to better express through colors, fonts and layouts. Avoid colors that are dark and fonts that are overtly bright.
Blogging is more about you writing your experiences than what readers want to read. To get the right audience, follow your heart and write what you actually go through.