Make good use of media (audio/ video/ embedded tweets, etc.) in your articles. It helps in grabbing the attention of the reader and supports your text.
Formatting - Your post need not be a circus. If you are not good with formatting, then stick to a theme that is light and descent in colors and the post layout. If you are good with trying new stuff then use that skill to better express through colors, fonts and layouts. Avoid colors that are dark and fonts that are overtly bright.
Write something useful for your readers. Share a relevant piece of information, an event update or a hack that makes a task simpler