Research: Use blogs that publishes content that is based on research ans is relevant to what your topic is.
Audience quest: Pay attention to what your audience is asking and give them what they are looking for in your blog. Whether it is content or questions, make it interesting.
Use technology - Social plugins and SEO tools are a great thing to market your blog or a blog post. If you do not know about it, then learn it. It helps you reach out your audience in a better way and also improves the ranking of your blog.