Create infographics for your blog to summarize the content and present it in a more interesting way.
Avoid using SMS abbreviations in blog post and at least run the post through a spell-check in MS-Word before publishing. If the bloggers cannot take the time out to write proper English, why would the readers bother reading through that cryptic puzzle?
A new blog should not add to the existing noise in the blogosphere. Do something outstanding to get noticed.