Focus on good content, not on monetization. Over time, money and benefits will follow good content.
Add your personality - If you are writing on a particular topic, there are a number of people who will be writing on the same topic. So you need to add that specialty to your blog to make it look different and to allow your readers to take away something that the others are not offering.
Audio Copy - Making an audio copy of a blog post is a great way to market your content. You can use it to share on a podcast feed. It is easy, fun and mobile.