Presentation is as important as good content. Have attractive pictures, fonts, etc. on your blog to hook the reader.
Create infographics for your blog to summarise the content and present it in a more interesting way.
Grammar - Depending on the language you use, blogging just makes it imperative that you are reasonably good with your grammar skills and proficiency if not a master. Remember your audience is a mix of both; the ones who are experts and the ones who are not.