Guest post, guest post, guest post. I write guest articles for other blogs and also invite bloggers to contribute towards my blog. In this way network is built. Both the blogs get famous.
E-commerce bloggers must carefully write keeping their audience in mind. Everything you post on your blog will speak for your product or service. Your interaction with bloggers in comments and otherwise will give you a direction.
Focus on good content, not on monetization. Over time, money and benefits will follow good content.