E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.
Make sure you are interacting with your readers! If you are not doing so, your are not blogging.
Make your posts visually appealing. It really helps in grasping the attention of the reader and adds value to the post.