Content is the king - In the blogging world so diverse and big, you need to establish yourself with a distinction. the only road to it is good, original and valuable content. Be creative, different and surprise your readers once in a while.
Blogging is a great way to interact with your readers but please avoid the SMS Lingo white creating your content.
Blogging is more about you writing your experiences than what readers want to read. To get the right audience, follow your heart and write what you actually go through.