Bloggers are writers. Even if you're into photography, video making or sketching and drawing.. and are blogging about those skills, you need to write well.
Content is the king - In the blogging world so diverse and big, you need to establish yourself with a distinction. the only road to it is good, original and valuable content. Be creative, different and surprise your readers once in a while.
After completing your post, read it with a fresh eye from the perspective of a reader to check if you enjoy it or if it needs changes.