Keep your posts simple! Do not try to impress anyone. be yourself! Visit other blogs which might interest you, take part in conversations or simply put your two cents for others to read and follow you back to your blog.
An interactive style of writing will help you gain readers, but steer clear of SMS lingo if you want to be taken seriously.
Respond with personalised comments rather than a generic Thank You. Fostering a conversation helps build the credibility of your blog!