Write straight from your Heart...Write for a Cause and Not for an Applause!!
Make your posts visually appealing. It really helps in grasping the attention of the reader and adds value to the post.
E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.