Research: Use blogs that publishes content that is based on research ans is relevant to what your topic is.
Image speak - A lot of bloggers tend to ignore this, but the images on your blog speak a lot for what you write. Use good quality images and make sure they express your written stuff in utmost simplicity yet precision.
Spare time to read - Blogging is not just about writing but also about research and reading. Read as much as you can to learn new things and ideas that you can experiment with on your own blog.