Make your posts visually appealing. It really helps in grasping the attention of the reader and adds value to the post.
Grammar - Depending on the language you use, blogging just makes it imperative that you are reasonably good with your grammar skills and proficiency if not a master. Remember your audience is a mix of both; the ones who are experts and the ones who are not.
KISS - Keep it simple stupid. Always keep your blog simple, organizes upto the point. Do not over-flood with unnecessary posts or irrelevant images and keep your content straight-forward.