E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.
Blogging community is a virtual arena. Express yourself by blogging as well as commenting on others' posts. It highlights you and increases traffic.
Bloggers are writers. Even if you're into photography, video making or sketching and drawing.. and are blogging about those skills, you need to write well.