Grammar - Depending on the language you use, blogging just makes it imperative that you are reasonably good with your grammar skills and proficiency if not a master. Remember your audience is a mix of both; the ones who are experts and the ones who are not.
Use simple vocabulary. Important is to reach their hearts not testing their literary skills.
The more you share your posts on social media & the more you engage & entertain your readers, the quicker your readership will grow.