Research: Use blogs that publishes content that is based on research ans is relevant to what your topic is.
Include data in blog posts. It makes the post more interesting and informative to read. It makes people stay longer on your pages and even share your content.
Content is the king - In the blogging world so diverse and big, you need to establish yourself with a distinction. the only road to it is good, original and valuable content. Be creative, different and surprise your readers once in a while.