Content is the king - In the blogging world so diverse and big, you need to establish yourself with a distinction. the only road to it is good, original and valuable content. Be creative, different and surprise your readers once in a while.
Build a community - Connect with like minded people/readers to know what they expect out of you. Interact with them at regular intervals and take their feedback. It will help you gauge a trend and hint you towards a direction you want to take your blog to.
Use technology - Social plugins and SEO tools are a great thing to market your blog or a blog post. If you do not know about it, then learn it. It helps you reach out your audience in a better way and also improves the ranking of your blog.