1 per day: If you have just started blogging, then writing consistently might take time. So set a target to have 1 post per day that is well researched.
E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.
For Business Blogs, include product messages in your blog posts clubbed with engaging content .This increases your social shares.