Share your personal experiences on your blog occasionally. It makes your posts more real and helps your readers connect with you.
E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.
Given that your blog has great content, it should also be presented in an organized way. Link within, smart layer are some must have widgets for the same.